I’m a UX designer with a background in data analysis, sales, and client experience, giving me a unique perspective on user behavior and business needs.

I recently completed UC Berkeley’s UX/UI Design Extension program, and have applied my skills to projects from nonprofit website redesigns to accessibility-focused apps.

I specialize in turning research into intuitive products and collaborating across teams to deliver user-centered, impactful solutions.

Recent Work

professional

modern beauty

booking for the

Reimagining client

discovery and

The Solution:

The Challenge

There are a growing number of independent beauty and wellness professionals (such as hair stylists, nail techs, estheticians, and injectors) who are self employed or otherwise motivated to promote themselves individually. These providers often rely on social media to promote and run their businesses, and experience difficulty with marketing and management . 

They rely on Instagram DMs, text messages, or word-of-mouth referrals to manage their businesses. These informal systems lead to difficulty attracting new clients.

A two-sided platform that allows consumers  to:

  • View and compare profiles of providers

  • Book and pay for services directly in-app

Design Features:

Messaging

Streamlined communication on one platform, so providers aren’t juggling multiple channels.

Role: Product Designer

Timeline: July 2025 - Ongoing (Concept Stage)

On the other end, consumers often struggle to find providers tailored to their specific needs, compare options, and book with confidence.

And enables providers to:

  • Showcase their work and reach new clients

  • Automate booking, payments, and reminders

  • Reduce no-shows and cancellations

  • Grow their business 

Discovery

Customers can browse verified providers, view portfolios, read reviews, and compare services.

Simple Booking

Seamless scheduling with automated reminders, integrated payments, and tipping.

Flexibility

Providers can choose how clients book and pay, and receive communications. .

Next steps…

Site mapping , Wireframes, and Prototype